benefits of blogging
Here are some reasons why you should be blogging for your business:
SEO (Search Engine Optimisation)
Regularly blogging on your website (or on other sites that link to your website) will dramatically increase your chances of being ranked by Google and other search engines. Search engines like fresh content, moreso when it is supplied regularly. Good, quality content will enhance your visibility. If you’re writing about a specific industry or topic, ensure that you write about relevant topics and try to incorporate keywords that relate to your industry/sector.
An Authority in Your Field
Blogging is a recognised way of demonstrating your expertise to your reader – clients/customers, potential clients/customers and possibly even the media who, from your postings, may identify you as an authority in your field and invite you to contribute to their publication or programme.
As with the search engines liking fresh content, regularity of posting builds up your credibility over time. Regularly sharing your thoughts, opinions and imparting your expertise, the more people will trust you, refer to you as a reliable source – and ultimately buy from you.
And having bought once, blogging can also help you encourage repeat business. Perhaps a client has only bought one of your services but is unaware of what else you can do for them. A blog keeps you fresh in clients’ minds, shows them more of your expertise and promotes your extended services/products.
Blogging can be used time-efficiently. If you make several points in any one blog post, you can recycle that information in several concise postings on Social Media. The same content can be reused for your newsletter.
reasons to blog
Struggling to find time for blogging?
Read the blog:
Aligning Information with Organisational Objectives